![]() ![]() Local and global events shape a generation. For example, people born between 19 are considered "Early Millenials" and people born between 19 are "Late Millenials."Įvents. Millennials or Generation Y (1980 - 2000)Ĭonsidering that human beings shape a significant part of their personality within the first 10 to 12 years of their life, we tend to split each generation into two. ![]() The most commonly adopted segmentation goes as follows: There are various definitions and segmentations of modern era generations. If you search for "Generation Definition" on Google, you land onsomething like this: A generation is "all of the people born and living at about the same time, regarded collectively." It can also be described as "the average period, generally considered to be about 20–30 years, during which children are born and grow up, become adults, and begin to have children." If you're in sales or marketing, you're surely hammered every day with terms like "Baby Boomers," "Millenials," "Generation Z," and so on. What defines a Covidian, and how will Covidians impact the world in the coming 20 years, when they become the next leaders? We will soon be talking about "The Covid Generation" or "The Covidians". It's undeniably clear that we're witnessing the rise of a new generation, one that has been deeply impacted by the Covid-19 pandemic. ![]()
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